UPDATE NOV 11th: Butterball apologized for their mistake and edited their website to remove the problematic sentence. Many thanks to you for your help getting their attention, and keeping fellow gluten-free peeps safe!
I’m one of those g-free advocates that gets cross-eyed when I see ignorant comments online. But my head starts spinning when it comes to mistakes from large companies who have a specific responsibility to know better. Yes, I’m talking to you, Butterball. I was updating my yearly gluten-free Thanksgiving newsletter and I saw this doozy:
So if you look closely above, you’ll see the problem
22655-07100 Butterball Ready To Cook Premium Stuffed Young Turkey with Herb Roasted Stuffing (note: Wheat gluten is in the stuffing only. The turkey itself is gluten free.)
Yes, they’ve listed as exceptions and not gluten-free, but the problem is this line:note: Wheat gluten is in the stuffing only. The turkey itself is gluten free.
Um, no. The turkey WAS gluten-free. Then you stuffed it. It is no longer gluten-free. Poof. Magic. Presto chango. Now gluten-full.
So I know many of you are thinking, well, I know better, and I bet you do. Or maybe you’re thinking, well, I buy a free range turkey so it doesn’t matter to me.
But it does. If Butterball is one of the main sellers of turkey in this country, that’s a problem. Especially since I’m sure that everyone has heard the “oh, just eat around the stuffing/pie crust/crouton” BS at least once, if not 10 times. They can do better and they need to start. Like, now.
Pretty please, make my day and nudge Butterball to change their website. They owe the gluten-free community clear and accurate information.
Stumble It!
Thanks so much for bringing this really scary statement to our attention, Cheryl! Shared every way possible and contact Butterball via the contact link you shared as well as via FB and Twitter. Hope they take this false dangerous statement down immediately and get their staff trained. I’m really questioning anything on their site right now.
Shirley
Thank YOU, Shirley! I really appreciate it, and I’ve been surprised/disappointed at the lack of allergen and gluten awareness from Butterball in the past.
@ butterball website messaging. I’m sorry however I believe you’ve read this incorrectly. The advertising clearly states it is a GF product with exception of the list of 9 items. Those 9 items make it non Gf including the stuffing.
That is how I read it and most others who read this piece of yours.
Thanks for continuous policing products on everyones behalf.
It says “with the exception of the nine products below— the turkey is GF”. . . . This is a list of 9 items WHICH CONTAIN Gluten. They know stuffing has gluten. That’s why it’s on the list.
When I went to their site, I found this:
http://www.butterball.com/how-tos/gluten-free-holiday-dinner
Rather sad that they get it right on one part of the website but not the other!
Read what you posted closer. It says “With the exception of the nine products listed below” Note the word EXCPETION.
Becky, TBuzz, Sherry,
Thanks for your input. I know the stuffed turkey listed as on their list of products that are not gluten-free. However, it is still misleading.
Verbatim quote: “note: Wheat gluten is in the stuffing only. The turkey itself is gluten free.”
Nope. Wheat gluten is in the turkey once stuffed. All of it. So this is inaccurate and needs to change.
You are correct! I missed that line on my phone screen. Very misleading for people who don’t understand contamination. Well done getting them to amend the post!